A simple blog about analytics and R

I'm a data scientist at Search Discovery where I use R to solve problems and answer questions around digital marketing analytics.

Build Adobe Analytics Segments Using R - adobeanalyticsr v0.3.0
February 28, 2022

Build Adobe Analytics Segments Using R - adobeanalyticsr v0.3.0

Define the Rule(s) Subject Verbs Building the rule Create the Container Build the Segment Conclusion Adobe Analytics has built a great UI for building segments which lowers the entry point for analysts to have the ability to create meaningful segments quickly. The segment builder user interface (UI) contains drag and drop functionality that encourages a better understanding of what makes a basic and complex segments.
Adobe Analytics API Dynamic ITP Report

Adobe Analytics API Dynamic ITP Report

January 18, 2022

Warning: Measuring ITP impact is a classic example of attempting to measure a “moving target”. The example below uses segment definitions that were effective at showing the impact of ITP on traffic as of late 2021. This is for demonstration purposes only. Setup for the ITP impact report The first setup step is identifying the report suite you are going to be using for the report. This can be as easily as looking in the admin for Adobe Analytics or running the aw_get_reportsuites() function in adobeanalyticsr.
Generate A 74 Rule Segment In Seconds

Generate A 74 Rule Segment In Seconds

January 5, 2022

Here is the situation we find ourselves in. Our client, a small company in the North West United States named Apple, has asked us to identify all visits that have used a menu-item-name as a value in the search feature on the site. They want us to do a segmentation analysis between these users and all other users of the site. Apple.com We take a few minutes to look at the site and notice there are a lot of menu-item-names This is going to be a segment with a lot of rules.
adobeanalyticsr v0.2.1 - What's New?

adobeanalyticsr v0.2.1 - What's New?

January 3, 2022

I’m happy to announce there is a new version of adobeanalyticsr on CRAN. The new version brings some pretty big updates with it. Here are the top 4 that I feel are the biggest changes and improvements. 1. JWT Authentication Support This has been a long time coming. I have to admit that I have been working on getting JWT authentication working since the first version of the R package was published but just couldn’t get it done.
Anaomaly Detection adobeanalytisr

Anaomaly Detection adobeanalytisr

March 2, 2021

When I first started working with the new Adobe Analytics API 2.0 I wanted to tap into the powerful anomaly detection that was built into Analysis Workspace. According to Adobe “Anomaly Detection provides a statistical method to determine how a given metric has changed in relation to previous data.”
Now On CRAN adobeanalyticsr

Now On CRAN adobeanalyticsr

March 1, 2021

I’m super excited to announce that adobeanaltyicsr v0.1.5 is now available on CRAN! adobeanalyticsr is an R client for the new ‘Adobe Analytics’ API 2.0 and had a lot of great features that I believe will help data analysts do their jobs better.
How to make a deck of cards in R

How to make a deck of cards in R

January 24, 2021

Just for the fun of it, I wanted to see how to create a complete deck of playing cards in the least amount of steps possible. Obviously, I could have just imported a premade dataset based on scraping a webpage or a csv file that someone created already but what fun would that be? So here we go! Goal: We need to create a deck of cards that includes 4 different suits of 13 different values, and 13 different faces.